Apple Unveils Smartwatch The Apple Watch Ultra is designed for endurance athletes, a market dominated by Garmin. Apple also released upgraded AirPods.
Over the last decade, September has been the month when Apple unveiled its new iPhone. Year after year, the corporation delivered swaggering technological advancements that powered its business as Apple became the world’s most valuable company.
However, as the flagship gadget has aged and its upgrades have become more incremental, the tech giant has switched its focus to younger products with more room for innovation: the Apple Watch and AirPods.
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On Wednesday, Apple revealed the Apple Watch Ultra, a fitness-focused version of its wearable computer. The robust $800 model is aimed at triathletes, distance runners, scuba divers, and backcountry enthusiasts, with a larger screen and better durability. It also has a “action” button for easy usage while wearing gloves, larger speakers for calls in windy situations, and a larger battery that lasts 36 hours on a single charge.
New capabilities for Apple’s wireless earbuds, the AirPods Pro, including the ability to control the volume with a single swipe of a finger.
While the iPhone continues to account for more than half of Apple’s sales, smartwatches and AirPods, which require an iPhone to function properly, have helped the company build a fortress around its most crucial gadget, increasing consumer loyalty.
“The more products you have from Apple, the more impossible it becomes to leave Apple for another player,” said Francisco Jeronimo, vice president of device research at IDC, a market research organization. “Your entire life becomes part of a single ecosystem.”
Apple has leveraged the iPhone, which has over a billion users, to penetrate new markets and dominate unrelated businesses. It has assisted Apple in disrupting the finance business with its own credit card, the watchmaking profession with its own watch, and the audio industry with its wireless headphones.
The Apple Watch Ultra is the most recent illustration of how the firm may spread its tentacles. It places Apple in a smartwatch industry dominated by Garmin, which sells approximately $2.6 billion to endurance-sports competitors, according to IDC. Mr. Jeronimo believes that Apple’s brand recognition and the popularity of the iPhone will allow it to cut into that market share.
